The amazing music for my stopmotion is from Jamendo created by the artist “Dark Sad Crazy Soft Piano” called Indolente Nostalgia
This is my final DSDN 101 video for hand in for project 3 :). I’m handing it in early so I can study for my PSYC exam on monday.
Enjoy
DSDN101-Project 3: The clip
The subject that I am arguing in my clip is the idea that mass production devalues the product. In this modern era where nearly everything is accessible thanks to improvements in technology and the globalisation of the world, we have to now begin to think about how these objects are made and whether these objects have any true value. Does one mass-produced object with no character or difference from the next, hold more value then a handcrafted object? Do we truly hold more value in an object, which is just a clone of the previous one?
My view is that mass production devalues the object and once this mass-produced object is no longer the “new thing” it ends up in the rubbish dump because it holds limited value. When people purchase a handcrafted object that is original and is one of a kind, they see its true value. If it is damaged or broken they realise that they can’t go out and just buy a new one. If we can purchase something that a machine makes in minutes, it is just the same as the next, and we question what is the value in that.
Not only is the object devalued but so is the creator, in 2010, Foxconn the worlds largest creator of electronic goods, which makes the electronics for such brands as Acer, HP, Sony and Apple, invested in suicide nets around its building. These nets were installed to prevent its workers from committing suicide and jumping off the roof (Duell, 2012). This idea that mass production devalues the creators and objects created has been around a length of time, it is summed up by this quote “Divided into mere segments of men — broken into small fragments and crumbs of life; so that all the little piece of intelligence that is left in a man is not enough to make a pin, or a nail, but exhausts itself in making the point of a pin or the head of a nail.” (Ruskin, 1854, Volumn II, chapter VI, section 16).
Below are some comparisons of handcrafted and mass produced objects.
References
Duell, M. (2012, January 27). Inside the Chinese factories making ipads for Apple. The Daily mail. Retrieved from
http://www.dailymail.co.uk/news/article-2092277/Apple-Poor-working-conditions-inside-Chinese-factories-making-iPads.html
Ruskin, J. (1854). The Stones of Venice. England. Retrieved from http://babel.hathitrust.org/cgi/pt?id=mdp.39015042586175
Tiffany, W. (2010) 120 days [Photo]. Retrieved from http://tiffanywan.com/blog/2010/03/coke-bottles/
Multiplesh. (2009). Toy cars on assembly line [Photo]. Retrieved from
http://www.dreamstime.com/stock-photo-stock-photo-toy-cars-assembly-line-image11808540
Unknown (2011). Coke bottles [Photo]. Retrieved from http://baixacultura.org/2011/11/ (translated)
Shopping.com(2011). Handcrafted wooden toy car classic vintage model [Photo]. Retrieved from http://www.shopping.com/ideas-extra-40-off-handcrafted-wooden-toy-car-classic-vintage-model-cmc-roadster-001/info
INITIAL story boards.
These are my initial storyboards, I am going to clean them up and colour them in photoshop.
DSDN171: Blog 5 Locovisual
The James Smith building located on the corner of Cuba street and Manners street was constructed in 1907 and building served as a general retail building for the James smith store. The building was re-designed by King and Dawson in 1934 and the façade was revitalised to be modern and stylish. The style that King and Dawson used to redesign the James Smith building was the Art Moderne style, which was at it’s peak in fashion at the time. Art Moderne is now better known as Art Deco. The term Art Deco was coined in 1968 by British historian Bevis Hillier to put a name to the style of buildings created in the 1920’s and 1930’s (Blecksmith, 2010).
The James Smith building has strong Art Deco style features shown on the facade of the building. Art Deco had some distinguishing features that made it clearly its own style even though it was a collaboration of many. These features included traditional Art Deco symbols such as abstracted geometric forms, zigzags, bright colours and illusions of speed such as speed whiskers and sun bursts (Meisler, 2004).
The James Smith building includes these distinctive elements such as its pink, yellow and green pastel bright colours, which make it stand out on the corner of Cuba street. The building has a distinct use of geometric elements; an example of this is the repetitive square and rectangular forms on the façade. The building also includes speed whiskers, which is a clear example of what style this building is as Art Deco style was obsessed with the look of speed. The James Smith building is a clear example of one of the many Art Deco buildings situated in and around Wellington and was built at the peak of the Art Deco period
Blecksmith, A. (2010). Art Deco architecture in America. Oxford Art Online. Retrieved from http://www.oxfordartonline.com/subscriber/article/grove/art/T2086732 (accessed June 1, 2012)
Meisler, S. (2004). Art deco: High style. Smithsonian, 35(8), Retrieved from http://search.proquest.com/docview/236857076?accountid=14782
